So, you’ve got a digital marketing video ready to go! You’ve put it on your site, now you should put it on YouTube to gain traffic. Or vice versa, some put it on YouTube first. Regardless of which way you do it, Youtube is a great way to get traffic if you do it right! It’s … Read More
Online video is often associated with Gen Z dance trends or millennial product reviews. But here is something that more marketers are beginning to realise: older Australians are becoming one of the most influential audiences online, and they are watching more video content than ever before. If your marketing strategy overlooks this demographic, you could … Read More
When online video content first entered the marketing world, it created a buzz. Businesses were energised by the possibilities. This was not just another advertising trend. Video seemed like the future. A direct, emotional, and visual way to connect with consumers in a crowded digital space. Then came autoplay. Suddenly, every scroll on a webpage … Read More
You may have noticed that almost every business event now includes cameras and a production crew. But what are all these event videos actually used for? It’s easy to assume no one is sitting through hours of conference footage unless they were truly passionate about the topic or involved in the event itself. In most … Read More
Ever sat down to focus, only to be interrupted by a ping from your phone? You are not alone. In today’s fast-paced digital environment, attention spans are shrinking, distractions are everywhere, and people expect instant access to the information they need. That is exactly why short form video content has become one of the most … Read More