WANT TO GROW YOUR BUSINESS WITH AN EXPLAINER VIDEO?

What is an Explainer Video?

An explainer video is a video that explains an idea to an audience. The best explainer videos communicate business ideas in a simple and informative way for customers to understand. Explainer videos are also effective in grabbing the attention of customers and cutting through “noise” online.

Main Characteristics of an Explainer Video

Many of our clients ask us how an explainer video differs from other marketing videos. We’ve developed an easy to understand list of the characteristics that define an explainer video.

• Message & Script – explainer videos are most effective when they are created with a single core message in mind. This one message should target only one core audience to ensure that the explainer video is as effective as possible.
• Call To Action – each explainer video should have only one Call To Action such as “Call us”, “Sign Up” or “Get in touch”. Multiple call to actions run the risk of confusing your audience on the right action to take from your explainer video.
• Branding – explainer videos must be aligned with your brand guidelines. This means using colours, fonts and logos to ensure that there is consistency with your brand.
• Style – explainer videos can have cartoon characters that tell an engaging story. Other options include info-graphics for more a corporate look and feel.
• Voice-over – these videos can include a professional studio recorded voice over with a suitable pitch and tone to match the style of your explainer video.

Benefits of Explainer Videos

An explainer video can help communicate your message clearly and succinctly in ways that words can’t. Some other benefits of animated explainer videos are:

• Increase conversion rates – videos on websites help increase conversion rates to your call to action. This helps to drive more leads, sign-ups, calls and sales.
• Increase engagement – explainer videos are entertaining as opposed to long paragraphs of text on a website.
• Rank higher in Google (organic search results) – Videos are favoured by Google’s search algorithm. As Google also owns Youtube, you can optimise for search in Youtube and in Google video search which can help to drive website traffic.
• Branding – animated explainer videos are an excellent asset to your suite of digital content. These videos are easy to share on all social media platforms such as Facebook, Twitter and LinkedIn.