WANT TO GROW YOUR BUSINESS WITH AN EXPLAINER VIDEO?

An explainer video is a video that explains an idea to an audience. The best explainer videos communicate business ideas in a simple and informative way for customers to understand. Explainer videos are also effective in grabbing the attention of customers and cutting through "noise" online.

A Punchy animated explainer video promises to deliver success. To stand out from the crowd and differentiate yourself from competitors, we work to ensure you communicate with your target audience in the best possible way through a fun, engaging and emotional video.

Managing your business, you may be tired of working on multiple things simultaneously. Imagine relieving some of those duties onto someone trustworthy and hardworking, like having your own personal salesman that works 24/7. This is possible with a video from Punchy Digital Media, which can call your customers to action through offering product downloads or to sign up, call you or purchase your product or service.

A video from us will increase your Google ranking, Search Engine Optimization and click-through rates, ultimately leading to increased sales and conversions on your website. Video is marketing content that is easy to share through social media, quick and easy to watch and rare to forget. What we offer can be used and reused again and again as a part of your marketing strategy, or you can feature it in Facebook and YouTube advertisements.

Above all, your video will create trust with your target audience, which - in the long run - is the most valuable asset you can obtain from your customers. Let us help you obtain that respect and credibility through one of our Punchy videos!

Many of our clients ask us how an explainer video differs from other marketing videos. We've developed an easy to understand list of the characteristics that define an explainer video.

• Message & Script - explainer videos are most effective when they are created with a single core message in mind. This one message should target only one core audience to ensure that the explainer video is as effective as possible.
• Call To Action - each explainer video should have only one Call To Action such as "Call us", "Sign Up" or "Get in touch". Multiple call to actions run the risk of confusing your audience on the right action to take from your explainer video.
• Branding - explainer videos must be aligned with your brand guidelines. This means using colours, fonts and logos to ensure that there is consistency with your brand.
• Style - explainer videos can have cartoon characters that tell an engaging story. Other options include info-graphics for more a corporate look and feel.
• Voice-over - these videos can include a professional studio recorded voice over with a suitable pitch and tone to match the style of your explainer video.

An explainer video can help communicate your message clearly and succinctly in ways that words can't. Some other benefits of animated explainer videos are:

• Increase conversion rates - videos on websites help increase conversion rates to your call to action. This helps to drive more leads, sign-ups, calls and sales.
• Increase engagement - explainer videos are entertaining as opposed to long paragraphs of text on a website.
• Rank higher in Google (organic search results) - Videos are favoured by Google's search algorithm. As Google also owns Youtube, you can optimise for search in Youtube and in Google video search which can help to drive website traffic.
• Branding - animated explainer videos are an excellent asset to your suite of digital content. These videos are easy to share on all social media platforms such as Facebook, Twitter and LinkedIn.