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Need animated explainer video services?

We are Punchy Digital Media

Australian leaders in explainer video production

Getting your message across to your target audience can be quite difficult at times. With industry terminology or complicated processes sometimes challenging to explain, your potential customers can be left confused and frustrated. That’s where the explainer video comes into its own. Whether it’s animated or a text based explainer video, this is by far the most effective way to clarify your message and let your target audience and potential customers know exactly why your product or service is beneficial to them. And with studies proving that video recall is considerably higher than reading text, not only will they understand your brand message better but they’ll remember it too.

Looking to create simple, unique content? explainer videos can

Punchy Digital Media is a market leader in explainer videos and we don’t say that lightly. Since we first launched, Punchy has worked with some of Australia’s leading brands and companies creating explainer videos that clarify their message and turn curious tyre-kickers into paying customers. Take a look below at some of our bespoke explainer videos for both B2B and B2C audiences.

How Punchy Digital Media’s Clients Used Explainer Videos to Connect with Their Audience

Punchy Digital Media specialises in turning complex concepts into engaging explainer videos. We can create different types of explainer videos, with dynamic animation & graphics that bring stories to life. Our streamlined pre & post-production for explainer videos ensures a flawless execution from concept to final product, while our scripts & storyboard crafts compelling narratives. Take a look at how some of our awesome clients used Punchy explainer videos to deliver the message and connect with their audience.

Asthma Australia

Asthma is a complex topic, working with lengthy scripts was a challenge and the team provided excellent advice and direction to make the scripts more effective. Translating / showcasing complex topics visually is always a challenge, and the team at Punchy did a great job of researching some of these more complex topics to ensure that what was initially presented was as accurate as possible.

The team took feedback well and worked hard to meet the short timeframes set. Their platform for feedback was incredibly initiative also. These guys are great at telling stories, they have excellent customer service and a really smooth process.

Kathy Packenas - General Manager – Marketing, Communications and Engagement
Aged Care Quality and Safety Commission

I was impressed with Punchy Digital Media’s approach. They quickly understood our requirements and delivered quality work. They manage projects well – prompting me and following-up to ensure the project moved along.

Carly De Assuncao - Director Communications

Connect with your Audience through Explainer Videos

When it comes to getting your message across and encouraging your audience to take action, nothing works quite as well as an explainer video. In fact, did you know that the average person can recall 95% of the message in a video that they have watched? But it’s not just message retention that makes an animated explainer video so effective. It’s also the ability to connect and resonate with your target audience through both the visual and audio aspects of your video. This ability to connect is the true power behind effective message delivery and it’s only possible with an explainer video.

Start Connecting With Your Target Audience

"Punchy helped us create an engaging explainer video that not only delivered our message accurately, but also helped us win an innovation award for our project. Fantastic work from a professional team."

Adam Jacobs, Digital Project Manager - RACGP

Looking to Create Simple, Unique Content? Explainer Videos Can

Explain a confusing process or topic

Sometimes seeing how something works or is done can be exactly what a viewer needs. This is why explainer videos are so very good at … explaining things! Through the use of clever graphics, a process that might seem complicated can be easily simplified into manageable steps that anyone can easily follow.

Highlight features and benefits

You want your viewers to fully understand the benefits and features of your product or service. This is why the use of customer avatars or characters in an explainer video can truly resonate with your audience and make them understand clearly ‘what’s in it for them’.

Build brand awareness

Whether it’s a product launch, a company rebrand, or you simply want to build awareness of your brand, explainer videos can help you deliver that message in a compelling and engaging way that no other medium can compare to. Not only that but videos are the most memorable of marketing tools and can increase leads by as much as 66%.

"I cannot recommend the team at Punchy Media highly enough. They were an absolute pleasure to deal with all the way through the process. The end product is a big success and has had over 40,000 views within the first month. Use their service with confidence."

Jacinta Whelan, Lead PArtner - Watermark Search International

Types Of Explainer Videos We Offer

At Punchy Digital Media we believe in the power of creativity. We are always eager to work with clients who want to try something new and fun and push the boundaries of what those in their industry or niche are already doing. With this in mind, we offer far more than simple and straightforward explainer videos.

Some of the many types of explainer videos that we imagine, create, and deliver include:

We even record and produce live action videos that our clients have used for interviews and the recording of live events.

Explainer Videos With Punchy Digital Media

The Punchy Digital Media team includes some of the most talented and creative individuals in the industry who bring together decades of combined experience. Since launching we have worked with everyone from the smallest cornershop businesses to large multinational corporations and our team handled each project in the same way. To put it simply, we’re 100% dedicated to helping our clients achieve their goals.

Create Your Punchy Explainer Video

"Punchy helped us create an engaging explainer video that not only delivered our message accurately, but also helped us win an innovation award for our project. Fantastic work from a professional team."

Adam Jacobs, Digital Project Manager - RACGP

Locations We Service

Punchy Digital Media is a nationwide animated explainer video company providing full services to any company located anywhere in Australia. Our remote-based team is spread out throughout the country meaning that no matter where you are located, we have a team member located that’s not too far away. Our studios are based in Melbourne, Sydney, and Brisbane and this is where we make the Punchy magic come to life.

Our Explainer Video Process


  • First, we’ll work closely with you to develop a script for your video.
  • At this point, you can give us all of your ideas about which direction you’d like your video to take.

Concept Storyboard

  • We then work with your team on the first few frames of your storyboard.
  • We’ll need your logos and company images in specific file formats so we can create unique animation in tune with your branding.

Full Storyboard

  • We then work with your team on the first few frames of your storyboard.
  • We’ll need your logos and company images in specific file formats so we can create unique animation in tune with your branding.

Full Storyboard

  • The next stage is when we start working on the audio.
  • At this point, you can give us your input with regards to accents for narration and music style.

Animated Video

  • The final stage is the most exciting — this is when our animators make your video come to life!
  • We’ll deliver your final video in .MP4 format and include an .SRT file for closed captions.

Explainer Video Production leads the way


of marketers say video gives them a good return on investment


of people say they were convinced to buy a product or service after watching a video


of people learnt more about a product or service by watching an explainer video


of consumers want to see more videos from brands

Want to know how we can help your organisation take advantage of these stats?

Request a free quote now

Meet the Punchy Digital Media Team

The Punchy team is a group of dedicated professionals who are based right here in Australia. While our main office hubs are located in Melbourne, Sydney and Brisbane, many of our team members work remotely so there’s always a chance that a Punchy team member is based not too far from your business.

The Punchy Digital Media leadership team are:

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format_quote All the videos and content you have produced is proving VERY popular. It is by far the best content ever produced by NESA. The earlier maintanance video has had over 13000 views. The maintenance video over 6000 views and the little animated desk over 2000 views already. AMAZING stuff.

Their attention to detail and cutomer service is outstanding. They provided us with a great degree of confidence at every step in the process.

Of particular note is their video and presentation animation skills and script interpretation. They are able to take complex concepts and messaging and convert them very effectively into high quality visuals/graphics. Their animation feels very current and on-trend."

Chantel Myers

Senior Communications OfficerNSW Education Standards Authority (Australian Government Agency)

Explainer Video FAQ’s

Explainer video production is the process of creating short videos designed to explain your product, service, or concept. These videos combine animations, and voiceovers to make complex ideas easy to understand.

In Australia, explainer videos can significantly benefit your business by increasing customer understanding and engagement. They are an effective tool for capturing attention, conveying messages, and encouraging viewers to take action. Moreover, videos have a higher retention rate compared to text, making your message memorable. This can help in increased conversions and more sales.

An ideal explainer video should typically be between 60 to 90 seconds long. This duration is sufficient to convey your key message clearly without losing the viewer’s attention. During this time frame, you can introduce the problem, present your solution, highlight the main benefits, and include a call-to-action.

Keeping the video concise helps maintain viewer engagement. If your topic is more complex and requires additional time, it’s still important to aim for brevity and focus on the most critical points to avoid overwhelming your audience. A well-crafted script and engaging visuals can help maximize the impact within this short duration.

Choosing us for your explainer video production means partnering with one of Australia’s leading video and animation production studios. We specialize in creating bespoke, high-quality explainer videos tailored to your specific needs. Our explainer video production team handles every aspect of the production process, from initial concept to final animation.

What sets us apart is our commitment to client satisfaction. We don’t use generic templates; instead, we create unique content that aligns with your brand’s voice. Additionally, our local presence in Australia ensures timely delivery. We understand the nuances of the Australian audience, which allows us to create videos that resonate with your target demographic. We have animation studios in Sydney, Melbourne, Brisbane, Perth and Adelaide.

The explainer video production process typically takes between 4 to 6 weeks, depending on the complexity of your project. We start with a discovery phase, where we gather information about your goals and target audience. This is followed by scriptwriting, where we create a narrative that clearly communicates your message.

Next, we create a storyboard to visualize the scenes. Once the storyboard is approved, our animator studio brings the visuals to life using the latest animation techniques. Throughout the process, we maintain close communication with you, incorporating your feedback at every stage. The result is a high-quality explainer video that engages your audience.

Yes, explainer videos are a powerful tool for increasing brand awareness. They help introduce your brand to potential customers and highlight the benefits of your products. By combining visual elements with engaging storytelling, explainer videos make your message more memorable.

In the competitive Australian market, an explainer video can help your business stand out. These videos are shareable, making them ideal for social media and other online platforms. By increasing your online visibility and reaching a broader audience, explainer videos can boost your brand’s reputation.

We offer a wide range of explainer video production services to meet the needs of your business. Our services include animated explainer videos, which use graphics and animations to capture attention and convey your message effectively. We also create whiteboard explainer videos, where illustrations are drawn in real-time to explain complex concepts in a simple and engaging way.

Additionally, we produce live-action explainer videos that feature real people to add a personal touch. Our product explainer videos highlight the features and benefits of what you offer, making it easier for customers to understand why they should choose your business. No matter the style or purpose, our explainer video production services are designed to enhance your communication and marketing strategies.

At Punchy Digital Media, we ensure high-quality explainer video production through a collaborative process. It begins with an understanding of your business goals and target audience. Our experienced scriptwriters then craft a compelling narrative that clearly communicates your message. This script is the foundation upon which we build the rest of the explainer video.

We use professional-grade animation software and tools to create visually engaging graphics and animations. Our team of skilled animators pays close attention to detail. Throughout the production process, we maintain open communication with you, incorporating your feedback. This collaborative approach results in a final product that not only meets but exceeds your expectations.

Explainer videos improve customer engagement and retention by making your content more accessible and engaging. Explainer videos are inherently more captivating than text, as they combine visual and auditory elements to create a more immersive experience. This keeps viewers interested and increases the likelihood that they will watch the entire video.

Moreover, explainer videos are memorable, which helps retention. The combination of visuals, narration, and concise information helps viewers remember the key points long after they’ve watched the video. This improved recall can lead to better customer understanding and satisfaction. By providing a clear and engaging way to communicate your message, explainer videos help you build stronger connections with your audience, ultimately driving more engagement and higher retention rates.

Explainer video productions can benefit a wide range of industries in Australia. The technology sector, for instance, often deals with complex products and services that require clear and concise explanations to potential customers. Explainer videos can simplify these complex concepts, making them accessible.

The healthcare industry also greatly benefits from explainer videos. These videos can educate patients about medical procedures, treatments, and healthcare services, improving understanding and compliance. Additionally, the finance sector can use explainer videos to break down financial products, helping clients make informed decisions. Education, government, startups, and non-profits are other sectors where explainer videos can help with communication and outreach efforts, making information easier to grasp.

Yes, explainer videos are highly effective. They leverage visual storytelling to simplify complex information and engage viewers more effectively than text alone. Studies have shown that people retain more information when it’s presented in a video format compared to text. This makes explainer videos a powerful tool for understanding and recall.

They are excellent for capturing attention, maintaining viewer interest, and driving action. Whether it’s increasing brand awareness, educating customers, or boosting conversions, explainer videos have proven to be a valuable asset in marketing and communication strategies.

Making a great explainer video involves several key steps. First, we identify the problem your product or service solves. Next, we create a clear and concise script that focuses on your main message. We keep the language simple and avoid jargon so that it’s easily understood by your audience.

Next, we create engaging visuals that complement your script. We use animations, graphics, and illustrations to visually represent your message. A professional voiceover can add clarity and personality to your video, while background music and sound effects can enhance the overall experience. Finally, we include a strong call-to-action (CTA) to guide viewers on what to do next.

Explainer video production can be incredibly beneficial during product launches. These videos can quickly introduce your new product to the market and highlight its features. By presenting the information in an easily digestible format, explainer videos can generate excitement and interest among potential customers.

Additionally, explainer videos can be shared across various marketing channels, including social media, email campaigns, and your website, maximizing reach. They help clarify the value proposition of your product. This can lead to increased awareness, higher engagement, and ultimately, more conversions and sales during the critical launch phase.

An explainer video is a short, engaging video designed to explain a product, service, concept, or process in a clear and concise manner. These videos use a combination of visuals, animations, and voiceovers to break down complex information into easily digestible content. The primary goal of an explainer video is to provide a straightforward explanation.

Explainer videos are versatile and can be used for various purposes, such as introducing a new product, explaining how a service works, or educating customers on a particular topic. They are highly effective in capturing attention and driving action, making them a valuable tool for marketing and communication strategies.

Want to Learn More? Contact Us Today!

If you’re interested in learning more about how Punchy Digital Media can help your business clarify your message with a unique explainer video, then we’d love to hear from you. Feel free to call us on 1300 886 572 or you can fill in the form on our contact page.

On the other hand, if you already have an idea of what type of explainer video you’d like to create, then you can go ahead and send us your detailed brief to We’ll get right back to you with a free no-obligation quote as soon as we can, but just remember, the more details you give us, the more accurate a quote and timeline we can give you.

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