Though those who use video marketing earn 66% more qualified leads annually, it isn't just amazing on a business level. It also is…
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Getting your message across to your target audience can be quite difficult at times. With industry terminology or complicated processes sometimes challenging to explain, your potential customers can be left confused and frustrated. That’s where the explainer video comes into its own. Whether it’s animated or a text based explainer video, this is by far the most effective way to clarify your message and let your target audience and potential customers know exactly why your product or service is beneficial to them. And with studies proving that video recall is considerably higher than reading text, not only will they understand your brand message better but they’ll remember it too.
Punchy Digital Media is a market leader in explainer videos and we don’t say that lightly. Since we first launched, Punchy has worked with some of Australia’s leading brands and companies creating explainer videos that clarify their message and turn curious tyre-kickers into paying customers. Take a look below at some of our bespoke explainer videos for both B2B and B2C audiences.
Take a look at how some of our awesome clients used Punchy explainer videos to deliver the message and connect with their audience.
Asthma is a complex topic, working with lengthy scripts was a challenge and the team provided excellent advice and direction to make the scripts more effective. Translating / showcasing complex topics visually is always a challenge, and the team at Punchy did a great job of researching some of these more complex topics to ensure that what was initially presented was as accurate as possible.
The team took feedback well and worked hard to meet the short timeframes set. Their platform for feedback was incredibly initiative also. These guys are great at telling stories, they have excellent customer service and a really smooth process.
Kathy Packenas - General Manager – Marketing, Communications and Engagement
I was impressed with Punchy Digital Media’s approach. They quickly understood our requirements and delivered quality work. They manage projects well – prompting me and following-up to ensure the project moved along.
Carly De Assuncao - Director Communications
When it comes to getting your message across and encouraging your audience to take action, nothing works quite as well as an explainer video. In fact, did you know that the average person can recall 95% of the message in a video that they have watched? But it’s not just message retention that makes an animated explainer video so effective. It’s also the ability to connect and resonate with your target audience through both the visual and audio aspects of your video. This ability to connect is the true power behind effective message delivery and it’s only possible with an explainer video.
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"Punchy helped us create an engaging explainer video that not only delivered our message accurately, but also helped us win an innovation award for our project. Fantastic work from a professional team."
Adam Jacobs, Digital Project Manager - RACGP
Sometimes seeing how something works or is done can be exactly what a viewer needs. This is why explainer videos are so very good at … explaining things! Through the use of clever graphics, a process that might seem complicated can be easily simplified into manageable steps that anyone can easily follow.
You want your viewers to fully understand the benefits and features of your product or service. This is why the use of customer avatars or characters in an explainer video can truly resonate with your audience and make them understand clearly ‘what’s in it for them’.
Whether it’s a product launch, a company rebrand, or you simply want to build awareness of your brand, explainer videos can help you deliver that message in a compelling and engaging way that no other medium can compare to. Not only that but videos are the most memorable of marketing tools and can increase leads by as much as 66%.
"I cannot recommend the team at Punchy Media highly enough. They were an absolute pleasure to deal with all the way through the process. The end product is a big success and has had over 40,000 views within the first month. Use their service with confidence."
Jacinta Whelan, Lead PArtner - Watermark Search International
At Punchy Digital Media we believe in the power of creativity. We are always eager to work with clients who want to try something new and fun and push the boundaries of what those in their industry or niche are already doing. With this in mind, we offer far more than simple and straightforward explainer videos.
Some of the many types of explainer videos that we imagine, create, and deliver include:
We even record and produce live action videos that our clients have used for interviews and the recording of live events.
The Punchy Digital Media team includes some of the most talented and creative individuals in the industry who bring together decades of combined experience. Since launching we have worked with everyone from the smallest cornershop businesses to large multinational corporations and our team handled each project in the same way. To put it simply, we’re 100% dedicated to helping our clients achieve their goals.
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"Punchy helped us create an engaging explainer video that not only delivered our message accurately, but also helped us win an innovation award for our project. Fantastic work from a professional team."
Adam Jacobs, Digital Project Manager - RACGP
Punchy Digital Media is a nationwide animated explainer video company providing full services to any company located anywhere in Australia. Our remote-based team is spread out throughout the country meaning that no matter where you are located, we have a team member located that’s not too far away. Our studios are based in Melbourne, Sydney, and Brisbane and this is where we make the Punchy magic come to life.
of marketers say video gives them a good return on investment
of people say they were convinced to buy a product or service after watching a video
of people learnt more about a product or service by watching an explainer video
of consumers want to see more videos from brands
Want to know how we can help your organisation take advantage of these stats?
Request a free quote nowThe Punchy team is a group of dedicated professionals who are based right here in Australia. While our main office hubs are located in Melbourne, Sydney and Brisbane, many of our team members work remotely so there’s always a chance that a Punchy team member is based not too far from your business.
The Punchy Digital Media leadership team are:
format_quote All the videos and content you have produced is proving VERY popular. It is by far the best content ever produced by NESA. The earlier maintanance video has had over 13000 views. The maintenance video over 6000 views and the little animated desk over 2000 views already. AMAZING stuff.
Their attention to detail and cutomer service is outstanding. They provided us with a great degree of confidence at every step in the process.
Of particular note is their video and presentation animation skills and script interpretation. They are able to take complex concepts and messaging and convert them very effectively into high quality visuals/graphics. Their animation feels very current and on-trend."
Senior Communications OfficerNSW Education Standards Authority (Australian Government Agency)
Explainer videos are one the best ways to deliver a brand message or educate an audience in a clear and concise way. They’re easy to watch, resonate with an audience, and highly memorable making them one of the most effective marketing tools on the planet.
Whether you are trying to educate your audience, launch a product or service, or encourage more sales, an explainer video is a highly effective tool. And with 83% of marketers saying they see a positive return on investment when using the services of an explainer video company, can your business afford to be left by the sidelines?
This can vary depending on your specific needs. For example, if you need music and voiceover, this may take longer than a text-based explainer video. The number of revisions required will also affect the timeframe. Generally speaking, we aim to complete the entire process from explainer video design through to final editing and delivery within 4-6 weeks.
Punchy Digital Media is a nationwide animated explainer video company providing full services to any company located anywhere in Australia. Our remote-based team is spread out throughout the country meaning that no matter where you are located, we have a team member located that’s not too far away. Our studios are based in Melbourne, Sydney, and Brisbane and this is where we make the Punchy magic come to life.
If you’re interested in learning more about how Punchy Digital Media can help your business clarify your message with a unique explainer video, then we’d love to hear from you. Feel free to call us on 1300 886 572 or you can fill in the form on our contact page.
On the other hand, if you already have an idea of what type of explainer video you’d like to create, then you can go ahead and send us your detailed brief to quotes@punchydigitalmedia.com.au. We’ll get right back to you with a free no-obligation quote as soon as we can, but just remember, the more details you give us, the more accurate a quote and timeline we can give you.
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