Why Shorter is better – How to use short concise videos for effectiveness and to adhere to today’s fast paced life. Time to get to work, you’ve found yourself a quiet place open up a blank document ready to put all your ideas to paper and ding your phone goes off. Attention lost! Unfortunately that’s … Read More
The branding platform has changed so many times it’s hard to keep track, but one of the biggest developments is “Brand Purpose”. Gone are the days when brands could sell you a product and leave it at that. Brands now have to feel, think and do things about the greater wide world to stay ahead … Read More
The world is full of diversity and variety in every shape and form. Everyone, no matter their race, gender, interests, religion, weight, or hair colour can be reached and spoken to if you use the right tactics to attract them. Here are five examples of ways to appeal to audiences. 1. Emotional appeal Undoubtedly a … Read More
“Challenges” are now commonplace on our social media feeds. Our friends, family and everyone else we vaguely know share and contribute to the virality of these videos and images. What is it about them that lets them travel so far, capture so many people, and get the kind of exposure that most business’ would kill … Read More
Why Video Marketing on the Small Screen (Mobile/Tablets) is becoming more important than the Big Screen (TV, Movies We are all guilty of unapologetically scrolling through our news feeds or emails whilst watching television or at the movies. It is a habit and becoming a second nature to many, we cannot help but constantly check … Read More