Motion video is a powerful tool for explaining complex facts to people. Motion video can reach people’s souls and get them invested in what’s happening if done right. However, this tool can become an artistic and campaigning nightmare if it isn’t done well. There are also many different styles for how motion video can get … Read More
Congrats! Your brand has an app, and it’s looking great. Unfortunately, your app’s download numbers are…well, the opposite of great. Does that mean your brand’s app is bad? Not necessarily. Your app may be exactly what your customers want—and need! They just don’t know that yet. So, what’s the best way to loop your audience … Read More
We are all guilty of scrolling through our news feeds or emails while watching television or even when at the movies. And it’s quickly becoming a habit that is as close to second nature as you can get. In fact, did you know that a whopping 92% of millennials spend time on their smartphones or … Read More
Did you know that adding video to your landing pages could increase your conversion rates by up to 86 per cent? For many marketing managers, this possibility is enough to make them say, “Where do I sign up?”. And if you’re wondering if the corporate explainer video craze is just hype, the truth is that a well-constructed business … Read More
There was a time not so long ago when TV advertising ruled the roost. It was the one visual advertising channel that could reach millions of consumers instantly and the return on investment was phenomenal particularly when the right slot was chosen. Then along came the internet. With the launch of YouTube and other video … Read More