If you’re here, it means you’re looking for a better way to spread the word about your brand. Here are the facts about explainer videos:FACT #1: A video will get more attention and click-throughs than text or photos.
Why? Because videos create an INSTANT connection with your audience. There’s no slogging (or skimming) through blocks of text to find the story. It’s right THERE, right NOW, at the meat of the matter. And if there’s one thing people like, it’s a good story. Which is why you should tell your story through an explainer video.FACT #2: You have SECONDS to catch people’s attention.
In this mobile world, people want information (and entertainment) FAST. They’re used to flashy visuals, catchy songs and outrageous humor. It’s not just radio and TV that’s trying to get their attention, but social media and the great, big online world. If you don’t give them a reason to pause (like an explainer video), they’ll delete your email, scroll past your social media post or leave your website for one that’s more interesting or informative.FACT #3: An explainer video enhances your Google ranking, Search Engine Optimization and click-through rates.
Yep, it all boils down to a simple, mathematical, statistical truth: put a video on your website and you will be ranked higher than brands and businesses who don’t utilize videos.
Why not make it a video that packs a punch?
What exactly is an explainer video? It’s a smart way to:
So how does Punchy do all of the above?
We grab viewers’ attention through clear narration (your choice of narrator accent) and the right mix of music and opening shots.
Your brand logo, colours, fonts and other branding styles are used, making your explainer video truly exclusive and YOU.
We find the one, core message—how the viewers will feel once their problem is solved—then take viewers from problem to solution to benefits.
The professional quality of your explainer video—besides the fact you’ve chosen a video for marketing purposes—will fix your brand in viewers’ minds as trustworthy, giving you an edge over competitors.
Having seen what your brand has to offer, viewers are prompted to ACT NOW, whether to email, call, sign up or go to an online store. This Call to Action is the key to increased sales and conversions on your website.
No matter what business you’re in, if you aren’t:
You’re cheating yourself. An explainer video DOES BOTH.
So what does “maximizing” and “tapping into” look like with an explainer video?
Think of an explainer video as your very own not-so-silent business partner. An explainer video works when you’re not on the clock.
24/7, an explainer video NEVER STOPS spreading your brand’s message. Talk about great ROI! And it works no matter where you place it—email campaigns, YouTube channel, social media or your website.
PSST! If you’ve got a video on your web site, Google’s search algorithm will rank you higher than brands and businesses without videos. And since Google owns YouTube, it’s easy to optimise a search in YouTube and in Google video to drive website traffic.
So now the question is why choose Punchy Digital Media over other explainer video production companies?
#1: We’re LOCAL, not an off-shore business in a different time zone, speaking another native language or conducting business with different values and priorities than yours. And in a global marketplace, that means a lot.
How local is local? We’ve got camera crews all around Australia, and our design team is based between Melbourne and Sydney.
#2: Our team has DECADES of combined experience in explainer video and animation production. We know how to say it, how to show it and how to put your brand in the best possible light.
But don’t take our word for it. Check out the glowing 5-star reviews on Google and then give us a call.
#3: Our portfolio is IMPRESSIVE. From government and higher education to ASX-listed companies and startups, our explainer videos are:
Whatever your message, we say it best.
Add punch to your marketing campaign with a Punchy video. Contact us today.
Banking and Finance
Health and Medical
Software and Technology
Education and Training
Construction and Engineering
Legal and Property
We’ll prepare a custom video strategy that outlines our recommendation on how to help your business.
We’ll either prepare your script or story board for your animated video, or start planning and prepping your live promotional video.
We’ll either start animating your script and storyboard, or send out our Punchy video crew to film and edit your new punchy video.
You receive your Punchy video in any format you like, ready to be uploaded onto your website or social media to rapidly grow and market your business.