Looking to make an online business video for your company but have no idea where to start? Lacking original inspiration after spending hours watching other companies’ innovative plans unfold through funny/emotional/clever techniques in their videos? There are many marketing videos out there, a lot of which may have great marketing tactics and immense popularity. How … Read More
Before I start talking about how to market to “young people,” you should know that I fall into this category. I’m talking about 16 to 25 year olds (of which I am one), and the occasional immature 30 year old, not children. That’s a whole other ethical issue that I won’t touch. So what exactly … Read More
Ever sat down to focus, only to be interrupted by a ping from your phone? You are not alone. In today’s fast-paced digital environment, attention spans are shrinking, distractions are everywhere, and people expect instant access to the information they need. That is exactly why short form video content has become one of the most … Read More
The world is full of diversity and variety in every shape and form. Everyone, no matter their race, gender, interests, religion, weight, or hair colour, can be reached and spoken to if you use the right tactics to attract them. Video marketing provides an incredibly effective way to connect with different audiences by tailoring content … Read More
“Challenges” are now commonplace on our social media feeds. Our friends, family, and even acquaintances contribute to the virality of these videos and images. What is it about them that lets them travel so far, capture so many people, and get the kind of exposure that most businesses would strive for? The Role of Interactivity … Read More