If you already have 100% of your target market and that market has no chance of growing any bigger, you can stop reading now. For everybody else, whether you’re a start up or an existing company with an established customer base, there’s always room for growth. Video is a fantastic way to turn your leads … Read More
When choosing between the two, when you don’t want to use both, there are a number of things that have to be taken into account. The first is what are you trying to sell to your audience? Every branded video is trying to impress something upon it’s viewer, whether that be that you should buy … Read More
Facebook live videos are the biggest update to happen to Facebook since they introduced hashtags. That leaves a lot of businesses asking themselves, “should I or shouldn’t I?” The pros of live video: Cost: Depending what kind of stream you’re going to do, you can do this with very minimal spend. The most common live … Read More
Finding new ways to connect with your audience is a tricky business. In the words of Calvin of Bill Watterson’s Calvin and Hobbes, “you can’t just turn creativity on like a faucet.” Even when you’re working with a team, there will be times that no one is able to come up with a single good … Read More
You may have noticed that almost every business event now includes cameras and a production crew. But what are all these event videos actually used for? It’s easy to assume no one is sitting through hours of conference footage unless they were truly passionate about the topic or involved in the event itself. In most … Read More