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How to Make Not for Profit Videos: A Guide for Businesses
Did you know that you can increase engagement and audience by 157% by creating valuable videos?
Do you want to produce videos for your not for profit organisation but don’t know where to start? Perhaps you’re a business owner who wants to create marketing videos that promote your not for profit initiatives – whatever the case may be; this guide is for you!
This blog post will discuss the basics of video production and offer tips on how to make not-for-profit videos that engage and inspire viewers.
So what are you waiting for? Let’s get started on not for profit video production!
What Is Video Production and Why Is It Important for Businesses Today?
Video production is the process of creating videos that can be used for various purposes, such as marketing, advertising, or entertainment. In recent years, video production has become increasingly popular among businesses of all sizes.
There are many reasons why video production is so important for businesses today. For one, videos are an incredibly effective way to engage with customers and promote your products or services. In addition, videos can also build brand awareness, drive traffic to your website, and increase sales.
Not for profit organisations can also benefit from video production. By creating engaging and informative videos, not for profits can raise awareness about their cause, inspire donations, and recruit volunteers.
So now that we know a little bit more about video production, let’s take a look at how you can make not for profit videos.
The Benefits of Working With a Not for Profit Video Production Company
There are many benefits to working with a not for profit video production company. First and foremost, a professional production company will have the experience and expertise necessary to produce high-quality videos that achieve your desired results.
In addition, a good production company will be able to work with you to create a custom video that meets your specific needs and goals. They will also be able to help you with the distribution and promotion of your video, ensuring that it reaches the widest possible audience.
Finally, working with a not for profit video production company can save you time and money in the long run. By entrusting your video production to professionals, you can focus on other aspects of your business or organisation.
How to Choose the Right Video Production Company for Your Business
First and foremost, make sure to do your research. Ask around for recommendations or look for online reviews. Once you’ve found a few companies that look promising, reach out and request quotes.
When requesting quotes, be sure to provide as much information as possible about your project. This will allow the production company to give you an accurate estimate of the cost and time required to complete your video.
Finally, don’t forget to ask for samples of the company’s work. This will give you a good idea of their style and quality and help you decide if they’re the right fit for your needs.
What to Expect During the Not for Profit Video Production for Business Process
Once you’ve selected a video production company, it’s time to start planning your project. The first step is to have a consultation with the company’s team. During this meeting, you’ll discuss your goals for the video and develop a creative concept.
Next, the production company will work on developing a script and storyboard for your video. Once these materials have been approved, it’s time to start filming. The actual production process can take anywhere from a few days to several weeks, depending on the scope of your project.
Finally, once filming is complete, the company will edit your video and add any finishing touches, such as music or graphics. Once you’ve approved the final product, it will be ready to share with your audience.
Creating a Valuable Not for Profit Video: A Step-by-Step Guide
By creating engaging and informative videos, non-profits can raise awareness about their cause, inspire donations, and recruit volunteers.
Follow these steps to produce a valuable non-profit video!
Step One: Define Your Goal
The first step in any video production process is to define your goal. What do you want your video to achieve?
Consider these questions when you are setting your goals:
- Raise awareness about your cause
- Inspire donations
- Recruit volunteers
- Educate your audience
Step Two: Choose Your Target Audience
Now that you know what you want your video to achieve, it’s time to choose your target audience. Who do you want to reach with your video?
Often, businesses and organisations keep the following items in mind when choosing a target audience:
- Income level
- Education Level
- And more
Keep in mind that your target audience will have a big impact on the style and content of your video.
Step Three: Develop a Creative Concept
Once you know your goal and target audience, it’s time to start developing your video’s creative concept. This is the overall idea or message that you want your video to communicate.
To develop a strong concept, consider these questions:
- Key points you want to communicate
- Tell a story that will engage your audience
- Images or footage that will best communicate your message
Step Four: Write a Script
Once you have a strong concept, it’s time to start writing your script. This is the document that will guide the production of your video.
When writing your script, keep in mind the following:
- No more than two minutes long
- Easy to understand and free of jargon
- Clear and concise tone
Step Five: Storyboard Your Video
A storyboard is a visual guide that will help you plan your video shot by shot. This document will be used by the production team to plan and execute your video.
When creating your storyboard, consider the following:
- Visuals most beneficial to your cause
- Use footage or images to tell a story
- Type of shots
- Wide shots
- Long shot
Step Six: Plan Your Production
Now that you have a script and storyboard, it’s time to start planning your production. This includes deciding on the logistics of your shoot, such as location, crew, and equipment.
You will also need to secure any permissions or licenses that are required for your video.
Step Seven: Execute Your Production
Once you have all the logistics planned, it’s time to execute your production. This is the process of actually shooting your video.
Follow these tips to ensure a successful production:
- Be prepared and organised
- Communicate with your team
- Flexible and ready to adjust
Step Eight: Edit Your Video
After you have completed your shoot, it’s time to start editing your video. This is the process of selecting and arranging your footage to create a final product.
When editing your video, your video should be no more than two minutes long. However, make sure you edit for content as well, not just length.
Step Nine: Add Finishing Touches
Once you are happy with your video, it’s time to add any finishing touches. This can include music, graphics, or voice-over.
Adding these elements can help to enhance your video and communicate your message more effectively.
Step Ten: Share Your Video
The final step is to share your video with the world! There are a number of ways you can do this, such as uploading it to social media or your website.
You can also submit your video to online directories or film festivals.
By following these steps, you can produce a valuable non-profit video that will engage and inform your audience.
Non for Profit Video Production Ideas
Here are some ideas to get you started on your next non for profit video project:
- A day in the life of a volunteer
- Client testimonials
- Animated explainer videos
- How-to guides
With a little creativity and planning, you can produce a video that will make a difference for your non-profit organisation.
Putting the Ideas to Work: Things to Consider
Let’s take a look at how to put the ideas into practice and some things you should consider before starting your project.
Remember, these are just some items to get your juices flowing! Feel free to brainstorm your own ideas.
A Day in the Life of a Volunteer
When you are creating this type of video, you will want to focus on the individual and their personal story. Some things you may want to consider are:
- How did they get involved with the organisation?
- What motivates them to volunteer?
- What impact has volunteering had on their life?
Client testimonials are a great way to show the impact of your organisation.
Some things you may want to consider when creating this type of video are:
- Who will be featured in the testimonial?
- What is their story?
- How has your organisation helped them?
Animated Explainer Videos
Animated explainer videos are a great way to communicate complex information in a simple and engaging way.
This will take a lot more work, and you will likely need to hire an animator to create the video. But make sure you follow the steps above to create your content and give the animator a clear view of what they can work with.
How-to guides are an excellent way to show your audience how to do something.
Some things you may want to consider when creating this type of video are:
- What task or process are you going to show?
- How can you break it down into simple steps?
Remember, your goal is to make the process as easy to understand and follow as possible.
With these tips, you should be well on your way to creating a great non-profit video. Just remember to focus on your message, be creative, and have fun!
Marketing Video Non for Profit Campaigns
Finally, let’s take a look at what type of videos work best for your goals. Step one of our video creation guide was to define your goals, so let’s take those goals and determine which campaign is most effective.
If you are looking to increase brand awareness for your organisation, consider a video that introduces your mission and what you do. You could also create a series of short videos that highlight the work you do and the difference you make.
If you want to engage donors and raise money for your organisation, consider creating a video that tells the story of someone your organisation has helped, similar to client testimonials.
Remember to focus on the emotion and make sure the viewer understands how their donation will make a difference.
If you are looking to recruit volunteers, consider creating a video that showcases the work you do and how it benefits the community. You could also highlight some of your current volunteers and what motivates them to give their time.
Educate your audience
Finally, if you are looking to educate your viewers on a certain issue or topic, consider an informational video. This could be an animated explainer video or a how-to guide.
Keep in mind that you want to make sure your information is clear and easy to understand.
Start Producing Today
Now that you know how to make not for profit videos, it’s time to get started! Use these tips to create a video that will help you achieve your goals. And if you need any help with not for profit video production, our team is always here to assist.
Take a look at our portfolio, or request a free quote today! Thanks for reading!