Creating effective multicultural content requires more than translation. It demands cultural understanding, strategic planning, and authentic community engagement. In a recent webinar, Anthony Lam and Costa Vasili from Ethnolink shared insights from producing over 100 CALD (Culturally and Linguistically Diverse) video campaigns, revealing what works and what wastes budgets. Here are the core takeaways that … Read More
Sometimes the best way to change an industry is to remind everyone what good looks like. Our straight-talking video campaign for the Australian Skills Quality Authority (ASQA) cut through the noise to protect students and challenge providers to step up their game. When regulatory messaging needs to stick, engagement beats reach every time. This targeted … Read More
When mental health resources only exist in one language, entire communities get forgotten. We just finished a project in partnership with leading translation agency Ethnolink for the Butterfly Foundation, developing Australia’s very first eating disorder awareness campaign for the Arabic community. Together, we transformed a culturally taboo topic into authentic narratives that delivered measurable community … Read More
We just wrapped up a project with Fairfield City Council that proves even the most mundane topics can drive impressive results when you nail the creative approach. The Brief Fairfield City Council reached out with a clear goal. They were rolling out a new 3-bin waste system and needed animated videos that would help the … Read More
The video creation today is flooded with “one-click” AI video generators promising instant results. You’ve probably seen them: upload some text, pick a template, and voilà, an instant video content. But here’s the uncomfortable truth these tools don’t advertise: meaningful video content that truly informs and empowers your community requires strategy, insight, and intentional crafting. … Read More