We just wrapped up a project with Fairfield City Council that proves even the most mundane topics can drive impressive results when you nail the creative approach. The Brief Fairfield City Council reached out with a clear goal. They were rolling out a new 3-bin waste system and needed animated videos that would help the … Read More
The video creation today is flooded with “one-click” AI video generators promising instant results. You’ve probably seen them: upload some text, pick a template, and voilà, an instant video content. But here’s the uncomfortable truth these tools don’t advertise: meaningful video content that truly informs and empowers your community requires strategy, insight, and intentional crafting. … Read More
In June, we were proud to receive an Honourable Mention at the 2025 Emergency Media and Public Affairs (EMPA) Awards for Excellence in Emergency Communication. As the only creative video agency in the room and the only one nominated, it was a meaningful moment for our team and a recognition of the work we believe … Read More
Creating content is only half the job. The real challenge is making sure the right people see it, understand it, and take action. For government teams, not-for-profits and public-facing organisations, it can be frustrating to see important campaigns buried in busy feeds. When that happens, valuable messages miss their audience and opportunities for education, engagement … Read More
If you work in marketing or comms, you’ve probably had AI thrown at you from every angle. AI avatars, AI voice changers, deepfakes, the list goes on. It’s flashy, it’s overwhelming, and a lot of it feels more like a distraction than a solution. We’re not chasing fads here at Punchy. We’re watching what actually … Read More