Talking Rubbish: Bin Explainer Videos for Fairfield City Council

We just wrapped up a project with Fairfield City Council that proves even the most mundane topics can drive impressive results when you nail the creative approach.

The Brief

Fairfield City Council reached out with a clear goal.

They were rolling out a new 3-bin waste system and needed animated videos that would help the message land.

The brief? Keep it simple, visual and informative.

With a diverse audience and a tight timeline, they wanted content that explained the new system in a way everyone could understand.

The Audience

These videos were for every resident in Fairfield City.

Many speak English as a second language, so clarity was key.

The visuals needed to do the heavy lifting, supported by voiceover and subtitles.

The aim was to boost understanding, reduce contamination, and make sure people knew how and when to use each bin correctly.

The Approach

We created three short animated videos, each focused on a different aspect of the new system.

The messaging was clear and consistent. We showed what goes in each bin, what doesn’t, and why sorting waste properly matters.

By using ticks, crosses, and everyday examples, the videos made it easy for residents to build the right habits.

We reinforced how small actions, like using the right bin, can help reduce costs and protect the environment.

The tone was friendly and visual, so the message would land with everyone, no matter their language background.

The Results

• 21,000+ people reached on Facebook
• 42,000+ views of the English videos
• 48,000+ total views across all languages and platforms

Watch the Full Series

Got a project that needs the right creative approach?

Whether it’s community education, internal comms, or getting people to actually pay attention to important information, we’d love to help you figure it out.

Drop us a line and let’s chat about what you’re working on.