Sometimes the most powerful health campaigns aren’t the ones with the biggest budgets or the flashiest production values. They’re the ones that feel real. For Women’s Health Week 2025, Jean Hailes for Women’s Health partnered with us, alongside cultural partner Ethnolink, to bring Natasha Smith’s story to life. Natasha, a proud Wiradjuri, Wemba Wemba, Barapa … Read More
When communicating with today’s university students, you are competing with every other source fighting for their screen time. Attention is brief and easily lost, which means video cannot be passive or decorative. It has to work hard and it has to work quickly. That is why video can no longer be treated as a box-ticking … Read More
Over 40% of Australians have literacy below what’s needed for everyday life. That’s over 7 million people. At Punchy, our mission is to empower communities across Australia through visual communications. We know you can’t do this if your content isn’t accessible in the first place. This November, Anthony Lam hosted a webinar with Sean de Kretser … Read More
When the Australian Institute of Family Studies (AIFS) released their landmark research on how Australians define family, they discovered something striking: love matters more than blood. But how do you interpret complex survey data about evolving family structures into content that resonates with everyone from policy-makers to the general public across the country? The answer … Read More
Lung Foundation Australia, in partnership with the Queensland Government, recognised the urgent need to address vaping among young tradespeople aged 18–25. With limited research into this demographic’s attitudes toward vaping and lung health, the campaign needed to cut through scepticism, deliver authentic messages, and encourage behaviour change while promoting Quitline support services. To achieve this, … Read More