When the Australian Institute of Family Studies (AIFS) released their landmark research on how Australians define family, they discovered something striking: love matters more than blood. But how do you interpret complex survey data about evolving family structures into content that resonates with everyone from policy-makers to the general public across the country? The answer … Read More
Lung Foundation Australia, in partnership with the Queensland Government, recognised the urgent need to address vaping among young tradespeople aged 18–25. With limited research into this demographic’s attitudes toward vaping and lung health, the campaign needed to cut through scepticism, deliver authentic messages, and encourage behaviour change while promoting Quitline support services. To achieve this, … Read More
Creating effective multicultural content requires more than translation. It demands cultural understanding, strategic planning, and authentic community engagement. In a recent webinar, Anthony Lam and Costa Vasili from Ethnolink shared insights from producing over 100 CALD (Culturally and Linguistically Diverse) video campaigns, revealing what works and what wastes budgets. Here are the core takeaways that … Read More
Sometimes the best way to change an industry is to remind everyone what good looks like. Our straight-talking video campaign for the Australian Skills Quality Authority (ASQA) cut through the noise to protect students and challenge providers to step up their game. When regulatory messaging needs to stick, engagement beats reach every time. This targeted … Read More
When mental health resources only exist in one language, entire communities get forgotten. We just finished a project in partnership with leading translation agency Ethnolink for the Butterfly Foundation, developing Australia’s very first eating disorder awareness campaign for the Arabic community. Together, we transformed a culturally taboo topic into authentic narratives that delivered measurable community … Read More