When the City of Whittlesea handed us their Community Local Law 2024 document—a hefty 55-page factsheet—they knew it needed a fresh approach to reach the community. Our solution? Distill it into a clear, concise, and engaging 2-minute video. In true Punchy fashion, we’d rather show you than tell you. Studies reveal that 95% of a … Read More
Instructional videos have become a cornerstone of modern teaching, and recent research shows why. A meta-analysis (a study that combines data from multiple sources) found that using video clips during class significantly boosts learning outcomes, with a strong effect size of 0.688. In simple terms, this means students understand and retain information better when videos … Read More
As AI-generated content and advanced video editing tools become more prevalent, it’s becoming harder for viewers to tell the difference between authentic and manipulated media. YouTube, a platform built on user-generated content, is taking action to address growing concerns over content authenticity. To tackle this issue, YouTube has introduced a new label that helps viewers … Read More
Short-form social video content is rapidly becoming the most influential and trusted format for B2B buyers, with nearly two-thirds of decision-makers saying it plays a key role in their purchasing process. A recent survey conducted by LinkedIn reveals that 63% of buyers find social video content, especially from industry experts, helpful in informing their buying … Read More
Video content has become a crucial tool for effective communication, and its importance in marketing continues to grow. In fact, 91% of businesses now use video as part of their marketing strategy, while 86% of consumers say they want to see more video content from organisations they engage with (Wyzowl). With such overwhelming demand, it’s … Read More