Be the Bee’s knees of your business

Create a lasting impression on your viewers from your Video Advertisment Think about where your mind wanders when you are not consciously thinking about something, is it a catchy tune? Your Favourite actor? What’s for Dinner?   You want your advertisement to be where the [...]

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A guide to email marketing with video

Every morning when I check my emails, the first thing I do before I open any new messages is delete those with a subject line I’m not interested in.   I’m not going to spend my precious five email-dedicated minutes reading about something that has [...]

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Turning Mobile Views into Mobile Sales

  Mobile browsing is the way of the future – or rather, the way of today. We’re past the tipping point, in that more people now use their mobile devices to browse the internet than PCs’. Additionally, 81 percent of mobile internet users have done [...]

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Brand Purpose: What it is and how to use it

  The branding platform has changed so many times it’s hard to keep track, but one of the biggest developments is “Brand Purpose”. Gone are the days when brands could sell you a product and leave it at that. Brands now have to feel, think [...]

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Turbocharge your Youtube ad’s effectiveness

Youtube is the biggest video platform on the internet. There are approximately 4 billion video views a day – that’s 4 billion opportunities for marketers to get their message to their audience – way more than any other online platform or television station. This figure [...]

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Reaching New Video Marketing Frontiers on Snapchat

  Social media is now at the very centre of digital marketing. Making something “viral” is almost the aim with most videos, but Snapchat has turned this on its head. How do you get the most out of a platform that only holds content for [...]

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How to find your perfect video length

The thing you’ve probably heard most when it comes to video length is that people have shorter and shorter attention spans, so get your message across as quickly and efficiently as you can. While it is true that shorter videos tend to perform better, it’s [...]

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How an Animated Explainer Video Boosts Your Business

Explainer videos have become one of the much loved favourites of the digital marketing industry. They are an excellent marketing tool, not in the least because of their affordability and proven effectiveness. But what exactly can an explainer video do for you and your business? [...]

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Making Complex Simple

Clearly explaining your product is something that is vital for almost all business’. The first contact they have with brand can just be an impression – it can be vague and have quite little to do with your business as long as it makes your [...]

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5 Simple Things to Include In Your Video To Up Your Conversion Rates

Creating the perfect video for your brand can be difficult at times, as there is no one formula that will guarantee the best reaction from any audience base. There are, however, a few things that you should always considering including in some way to make [...]

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Making Worthwhile Friends: Collaborating with Vloggers

Collaborating with vloggers is a great way to get heaps of credibility really fast. It creates a source of positive feedback about your brand from somewhere other than you, from someone whose words carry a lot of clout, as well as quite a few other [...]

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Why you should never use your TVC online

Television commercials can be great. Take a look at some of the work TAC has done over the years, for example. Many of these ads tell a story. They use a beginning, middle and end to play with your emotions and shock you into action. [...]

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