Get ahead of the game with Facebook Messenger chatbot.

Let’s talk Facebook Messenger Chatbot for a moment. It sounds like everything in our lives will soon be run by all things robots and electronics these days! An idea that may scare us, but it might just pay off if you just roll with the [...]

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Video infographics are changing the game

Video infographics are an amazing way to showcase your business strengths, for any sort of business! They are able to quite clearly tell the audience exactly what they want to know fast and easy to understand. Big chunks of text and sound alone, can get quite [...]

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Creating a marketing video? Here’s 5 ways psychology can help!

  Reading psychological behaviours can drastically assist the success rate of your marketing video! For this, you’ll really need put your mind and thought process into those similar of your target audience, then you’ll know how to create a marketing video to suit them better. [...]

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Create an online marketing video for older audiences

  Let’s get down to some serious marketing video business! An online marketing video will commonly target younger generations, but don’t forget about the older generation too! With the growing number of older adults taking advantage of social media right now, brands and online marketers need [...]

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Why bother with an explainer video?

I am the laziest person I know. I have been known to watch entire episodes of Antiques Roadshow because the remote was just out of reach and my phone had died. Once, I lost power at home and decided to take a nap where I [...]

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Explaining why YouTube Bumper Ads are important for your business

6-seconds could improve your business marketing video or explainer video immensely, just with shorter advertising. Here’s why it’s important and effective: Last year, Google introduced a new advertisement viewing format called Bumper Ads. This means a 6-second ad will play before a YouTube video begins, [...]

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STAND OUT FROM THE CROWD – HOW TO DOUBLE YOUR REVENUE WITH A MULTILINGUAL MARKETING PLAN

Fed up with working 80 hours a week in your business and just getting by? Do you want to stand out from the crowd and double your revenues in 6 months? Did you know that only 20% of the world’s population can speak English – that’s [...]

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Facebook vs. Youtube

Deciding where to place your video and invest your dollars is difficult, especially when the competition is so tight. Facebook has over 1.7 billion active users while YouTube estimates it has approximately 1 billion unique monthly visitors. As an account isn’t required to view content [...]

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Being late to the party: getting on the video bandwagon

When online video first hit the market, there was a small storm surrounding it. Businesses were excited. This was a new way to reach consumers; a more effective way to reach the elusive online market. Then autoplay was introduced. Perfect – now any online video [...]

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Embracing the dark (social) side

Dark social refers to a type of sharing that can’t be tracked. It’s easy to see how many people shared a link you posted on Facebook to their own Facebook timeline. It’s impossible to see how many copied and pasted your link or video into [...]

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Effective storytelling in marketing

Storytelling is one of my favourite techniques in an online video. Don’t get me wrong; I know how effective an explainer video or a demo video or an event video can be, but there’s something about a story that drags me in and has me [...]

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Music vs Voiceover – What’s more effective?

When choosing between the two, when you don’t want to use both, there are a number of things that have to be taken into account. The first is what are you trying to sell to your audience? Every branded video is trying to impress something [...]

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