Give your Video Audience Building skills to become the good type of Viral
When some people think of Viral they thinking of phlegm ridden throats and runny noses, but to be an advertising winner when you think Viral you must think advertising.
We have all seen our fair share of good and bad advertisements, but the advertisements that get stuck in your head are the ones you just cannot escape.
These are the ones people can’t help but share and it is the best way to get maximum exposure for your company with least effort necessary.
You have the product or service you want to sell, now you need to show your consumer why they should choose you in the most entertaining yet informative way.
Here’s are some step to help give your video what it needs to go Viral:
Think outside the square
Who would have thought to put a perfectly functional ipad in a Blender? Blendtec’s CEO Tom Dickson thought so, proving to his consumer the power of the blender and also creating a shock factor that would generate sharing.
Dove real women Advertisment – Dove congregated a group of women to describe themselves to a professional sketch artist behind a blind, and then a stranger to describe them to the artist then compare the two highlighting the underlying issue that women think less of themselves that others see. ‘Real Beauty Sketches’ was uploaded in 25 different languages reaching consumers in over 110 countries. This moving advertisement definitely made pulled the heart strings of consumers by generating almost 3.8 million shares in the first month alone.
Now that you have the elements of a perfect web video production its now up to you to take it to the next level.
By Natasha Giannetti
Ankeny, J. (2014). How These 10 Marketing Campaigns Became Viral Hits. Entrepreneur.com, Available: http://www.entrepreneur.com/article/233207