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How to Sell With Video: Product Videos for Marketing
Do you want to learn how to sell with video? Or are you wondering if video marketing is even worth the trouble?
Either way, you’re in luck. The following is a guide that explains everything you want to know about producing marketing videos.
But before we get to that, we’ll have you know that video marketing is very important for every company. This post will explain why this is as well, and whether it’s best to get help from a video marketing agency.
For all your questions, this guide has the answers. Read on to learn all about video content marketing.
Video Marketing Is No Longer an Option
There was a time when video marketing was simply one of many marketing options. Now, it shouldn’t be considered optional at all. Right now, video content makes up 71% of all downstream internet traffic, according to Comcast.
Other statistics confirm the importance of video marketing, too. According to Wyzowl, consumers would rather watch a video than read about a product they’re interested in buying.
These facts make it clear that advertising with video is now more important than ever before. What’s more, your competition certainly knows this to be true. If you still only produce written marketing content, we’re afraid you won’t stand much of a chance.
What Marketing Videos Can Do
Besides these cold, calculated statistics, it’s easy to see why video content marketing is important simply because of what it can do. Below are the most important examples of this along with a little bit on how you’d go about creating such videos.
1. Demo Your Products and Services
The most obvious benefit of video marketing is that you can explain and showcase your products in a way that no amount of text ever could. With text, your audience can only imagine. But with a video, they see, hear, and even emote.
Besides physically holding the product in their hands (or, possibly, virtual reality), there’s no better way to communicate this information. Your audience will gain a deep understanding of your product and see it in action.
How to Do It
The easiest way to create these videos is to perform a live demo and record it. You can even involve actual consumer participants. This way, consumers can see real people, just like them, reacting to your product.
You don’t have to, though. Simply demonstrate all the uses and features of your product. Start with opening the box and listing the contents and go from there.
2. Answer Your Customers’ Questions
Do you find that a lot of your customers keep asking the same questions? How-to videos are a great way to provide the answers you’re customers are looking for.
How to Do It
Obviously, you should start with specific questions that customers have actually asked you. But you can also take any task that customers would use your product for and turn it into a how-to video.
For example, let’s say you sell motor oil. You can make a video on how to change the oil in one’s car. Then, you could make another video about how to choose the right oil for your vehicle.
Also, do you already have a blog on your website that answers your customers’ questions? It’s very easy to turn your current blog posts into video content. Even a simple video of text or narration over product footage gets your content to appear in online video searches.
3. Boost Your Website Traffic
As mentioned, video is the most looked-at content on the internet. If you don’t have any videos on your website, people will have to look elsewhere.
Also, a lot of video content is displayed in “cards” at the top of search engine result pages. Search engine users could see your website videos before all other results, simply because of the type of content it is.
4. Expand Your Audience
Likewise, a lot of internet users are looking for video content exclusively. If they perform a video search on Google or they check YouTube for content, will they find your videos?
That depends on whether or not you have published any. Any text or images you have published online are excluded from these results. By creating video content, you gain access to the internet’s largest audience—an audience that you couldn’t reach any other way.
5. You Can Also Get Professional Help
Lastly, no one ever said you had to plan and execute your video marketing strategy all by yourself. In fact, it’s usually best to outsource, anyway.
If you do create your own videos, you’ll most likely have to hire an in-house video marketing team. With all the scouting, interviewing, and hiring, it’s a lot more trouble than outsourcing to a video marketing agency.
Such agencies are experts at both advertising and video production. They can make sure you have a steady stream of video content each week. Or, you can simply hire them for individual video projects as often as you need a little extra help.
Share This Valuable Information on How to Sell With Video
Now that you know how to sell with video and why it’s important, follow the tips above to make your own marketing videos. Also, share this guide with those in your company who can help you with your video production.
Furthermore, do you still have questions about video production or how our services can help you? We’re here for you. Call the phone number at the top of this page or contact us here for information.